Discovering Public Relations: An Introduction to Creative and Strategic Practices. Karen Freberg
Discovering-Public-Relations.pdf
ISBN: 9781544355375 | 400 pages | 10 Mb
- Discovering Public Relations: An Introduction to Creative and Strategic Practices
- Karen Freberg
- Page: 400
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781544355375
- Publisher: SAGE Publications
Download epub ebooks for ipad Discovering Public Relations: An Introduction to Creative and Strategic Practices
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Discovering Public Relations | SAGE Publications Inc
An Introduction to Creative and Strategic Practices Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on
Revised TOC for Discovering Public Relations: Creative
Revised TOC for Discovering Public Relations: Creative innovations through evidence based practices by Karen Freberg An Introduction to Public Relations relations. 2. Historical Contexts and Practices. •. Understanding the history of public relations and its major Identify the core steps of the strategic plan for public.
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It links models and theories of strategic management to the PR function and This volume demonstrates a range of possibilities for creative thinking about public multiple opportunities to practice and build your skills throughout the book by Discovering Public Relations introduces students to the field of PR in a practical,.
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Discovering Public Relations: An Introduction to Creative and Strategic Practices è un libro di Karen FrebergSage Publications, Inc : acquista su IBS a 103.88€!
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